TikTok is introducing a new feature that enables them to cut down on the quantity of AI-made videos appearing in their streams. This step comes as the platform announced that it now features more than 1 bn content made with AI.
Testing and Rollout
This change is being tested over the following weeks before a full-scale rollout. This shift aligns with a increase in AI content, spurred by new AI video creators.
AI Proliferation Online
It has been noted that nearly one in 10 of the fastest-growing content creators on another major platform only show content made by AI. A significant portion of this output is classified as “AI slop”, a term for poor-quality, bulk-generated content that is typically nonsensical or bizarre.
“We know from our community that numerous viewers enjoy content produced via AI tools, including AI artwork to science explainers, and we want to offer the community the ability to see more or less of that, depending on their own likes,” stated a platform representative.
Volume and Proportions
The platform announced that there are presently 1.3bn videos on its app identified as made with AI. In total, more than 100 m pieces of content are submitted to the service daily, making AI content a minor part of its overall inventory.
How to Adjust Settings
Users will be capable of reduce or increase the level of artificial media they view by accessing the “manage topic” setting in the app and selecting AI-made media. Other topics that are already be controlled under the filter include politics, clothing, beauty, and movement.
Platform Guidelines
The platform’s policies require users to identify “realistic” AI-made content, and it bans harmful fake videos of public figures or crisis events. Any authentic-looking AI video that is without a tag can be deleted under its community policies.
Furthermore, the platform will from now on apply an AI-generated tag to content made using its proprietary AI systems, or flagged by an cross-platform project for identifying AI-generated material. This measure is intended to stop users from trying to bypass the disclosure requirement.
AI Literacy Programs
The company is furthermore establishing a $2 million awareness program for professionals and organizations to produce informative material about responsible artificial intelligence. This program will benefit non-profit groups dedicated to educating coding and technology.
Platform Protection
TikTok has justified its moderation strategy, during controversy over intentions to make redundant numerous review team members in Britain. It is planning to eliminate a significant number of roles in its trust and safety team in its British office, with worker representatives and digital protection specialists expressing worry that staff are being displaced by automated systems.
A senior executive explained that human moderation would continue to be important, but automated tools can safeguard staff by filtering out the most harmful content before it has to be seen by people. The platform announced a significant reduction in explicit and harmful content reviewed by human moderators over the last 12 months due to the use of its automated systems.
“We think that it’s essential to integrate staff and AI to ensure user safety,” she said. “We’ll have people as involved in the system, but we additionally believe it’s very important to minimize viewing of dangerous material as quickly as possible, which is the area in which a significant AI assistance is really helping us process content quickly.”
